3956_1061 Mark Shaw's photos for the article "Schmaltz is in Style" for an August 1956 issue of LIFE showcased Austrian fashions and locations. Shown here, model wearing an embroidered burlap skirt and pleated blouse by designer Gretta Plattry in front of the oldest bakery in Salzburg, built in 1429 © 2011 Mark Shaw

3956_1093 Vicomtesse Jacqueline de Ribes wearing the "Ibis" dress (Spring-Summer Haute Couture collection, Longue line) 1959 © 2013 Mark Shaw

4427_0004 "The Key" Sophia Loren 1958 Columbia © 1978 Sanford Roth

4408_0003 "Son of the Shiek" Rudolph Valentino 1926 UA **I.V.

4397_0010 "Vega$" Robert Urich © 1978 Gene Trindl

4396_0032 "T.J. Hooker" Heather Locklear © 1982 Gene Trindl

3934_0021 "Stunts" © 1978 David Sutton

4002_0006 Director Richard Quine stands on the empty set of "Paris - When It Sizzles" in the Boulogne Studios before filming begins 1962 Paramount © 1978 Bob Willoughby

3956_0928 Models backstage at the Pierre Balmain Couture show in Paris, France 1954 © 2005 Mark Shaw

4388_0020 "Academy Awards - 26th Annual" Elizabeth Taylor, Michael Wilding 1953 **I.V.

4388_0017 "Academy Awards - 25th Annual" Red Carpet Arrivals at the Pantages Theatre 1953 **I.V.

3956_0968 "Fashion" Cristina Ferrare 1972 © 1978 Sid Avery

3956_0973 "Fashion" Diane Newman 1965 © 1978 Sid Avery

3912_0214 Veronica Lake Circa 1940 Photo by E.R. Richee **I.V.

4350_0001 "Owl and The Pussycat" Barbra Streisand 1970 Columbia

4434_0005 "Blithe Spirit" Lauren Bacall, Noel Coward, Claudette Colbert 1956 Photo by Ernest E. Reshovsky © 2000 Marc Reshovsky

4327_0001 "Shindig" Sonny and Cher Performing, 1965 © 1978 Chester Maydole

4432_0017 "The Teahouse of the August Moon" Rehearsals of the farewell scene between Machiko Kyo and Glenn Ford; Marlon Brando is on the set 1956 © 1978 Sanford Roth / AMPAS

3942_1053 Kirk Douglas, Jean Simmons and Tony Curtis on the set of "Spartacus" 1960 Universal ** B.D.M.

3930_0010 John Wayne, BIG TRAIL, THE, Fox, 1930, **I.V.

4267_0014 "For Those Who Think Young" Nancy Sinatra 1964 United Artists ** I.V.

3933_0054 "The Adventures of Ozzie & Harriet" Ricky Nelson circa 1957 Photo by Joe Shere

4209_0032 "Funny Girl" Herb Ross,Ray Stark(producer), Barbra Streisand 1968

3910_0015 Deanna Durbin 1943 Photo by Ray Jones **I.V.

3967_0028 Photographer Mel Traxel and Sherman Clark in Paris during the making of "The Great Race" 1965

3912_0207 Veronica Lake Circa 1940 Photo by E.R. Richee **I.V.

4115_0114 Joey Bishop, Frank Sinatra and Dean Martin performing at the Sands Hotel in Las Vegas 1961 © 1978 Bernie Abramson

4159_0002 "Lady In Cement, The" Frank Sinatra 1968 20th Century Fox

4115_0088 "Sergeants 3" Dean Martin, Ruta Lee, Sammy Davis Jr. 1962 United Artists Photo by Ted Allan ** I.V.

4115_0094 "Sergeants 3" Dean Martin, Frank Sinatra 1962 United Artists Photo by Ted Allan ** I.V.

3942_0049 "Spartacus" Laurence Olivier 1960 Universal Pictures ** I.V.

4115_0100 "Sergeants 3" Frank Sinatra, photographer Ted Allan, Sammy Davis Jr. 1962 United Artists ** I.V.

4083_0004 "The Hollywood Palace" Bing Crosby, Glen Campbell 1968 © 1978 Gene Trindl

4209_0042 "Funny Girl" Barbra Streisand 1968 Columbia **I.V.

4115_0074 "Sergeants 3" Dean Martin 1962 United Artists © 1978 Bernie Abramson

4115_0083 "Sergeants 3" Director John Sturges, Dean Martin 1961 Essex Productions © 1978 Bernie Abramson

3956_0989 Model in Jacques Fath 1955 © 2008 Mark Shaw

3956_0976 Models in Nina Ricci 1961 © 2008 Mark Shaw

3956_0938 Models backstage at the Pierre Balmain Couture show in Paris, France 1954 © 2005 Mark Shaw

4083_0007 "The Hollywood Palace" Bing Crosby 1968 © 1978 Gene Trindl

3942_1054 Tony Curtis and Kirk Douglas on the set of "Spartacus" 1960 Universal ** B.D.M.

4083_0001 "The Hollywood Palace" Bing Crosby, Glen Campbell 1968 © 1978 Gene Trindl

4012_0014 Photographer Sanford Roth at his first show / Los Angeles County Museum of Art 1954 Photo by Beulah Roth © 1978 Sanford Roth / LACMA

4008_0039 Frank Sinatra Jr. circa 1960s ** H.L.

4002_0007 Director Richard Quine with cinematographer Charles Lang on the set of "Paris - When It Sizzles" 1962 Paramount © 1978 Bob Willoughby

3974_0091 Louise Brooks, 1920's, **I.V.

3972_0004 The 20th Century Fox backlot 1952 © 1978 Lou Jacobs Jr.

3968_0112 Policeman circa 1920s

3893_0128 James Coburn 1966 © 1978 David Sutton

4083_0003 "The Hollywood Palace" Bing Crosby, Glen Campbell 1968 © 1978 Gene Trindl

3878_0001 "Bathing Girls" Mack Sennet Comedies Photo by Geo. F. Cannons

3888_0033 "Westerns" circa 1950s

3956_1189 Dior fashion model wearing an ensemble from Dior's Autumn-Winter 1954 Haute Couture collection, H line 1954 © 2013 Mark Shaw

3956_1064 Wanakee Pugh circa mid 1990s © 1990 Bobby Holland

3956_1048 Photographed for the January 1961 issue of LIFE, Christine Mayer poses on the jetty overlooking St. Tropez harbor wearing the year's biggest Riviera hit, an embroidered organdy bikini designed by Andejo of Nice © 2010 Mark Shaw

3956_0970 "Fashion" circa 1970s © 1978 Sid Avery

3956_0991 Fashionmodel circa 1960 © 2008 Mark Shaw

3838_0116 "Zandy's Bride" Liv Ullmann and daughter Linn on the Big Sur Location, 1973 © 1978 Bob Willoughby

4002_0004 Director Richard Quine and Kim Novak on the set of "The Notorious Landlady" 1961 Columbia Pictures © 1978 Bob Willoughby

4002_0009 Director Richard Quine on the set of "Paris - When It Sizzles" 1962 Paramount © 1978 Bob Willoughby

4000_0119 Donald O'Connor and Lauren Bacall on his television show 1953 © 1978 Bob Willoughby

3974_0096 Louise Brooks C. 1928 **I.V.

3959_0507 Pin-ups / Nudes (Melody Ward) circa 1957 © 1978 David Sutton

3942_1050 "Spartacus" Kirk Douglas, Janet Leigh 1960 Universal Pictures ** I.V.

3942_1051 Tony Curtis and director Stanley Kubrick on the set of "Spartacus" 1960 Universal ** B.D.M.

3838_0115 "Zandy's Bride" Liv Ullmann on the Big Sur Location, 1973 © 1978 Bob Willoughby

3942_0040 "Spartacus" Director Stanley Kubrick 1960 Universal Pictures ** I.V.

3913_0050 Bela Lugosi & Anne Nagel "Black Friday" 1940 Universal **I.V.

3893_0126 James Coburn 1966 © 1978 David Sutton

3817_0366 "Who's Afraid of Virginia Woolf?" Mike Nichols, Andre Previn, Elizabeth Taylor, Richard Burton, Ernest Lehman 1965 Warner Brothers © 1978 Bob Willoughby

3838_0109 "Zandy's Bride" Liv Ullmann, Gene Hackman on the Big Sur Location, 1973 © 1978 Bob Willoughby

3838_0107 "Zandy's Bride" Liv Ullmann on the Big Sur Location, 1973 © 1978 Bob Willoughby

3817_0372 "Who's Afraid of Virginia Woolf?" Director Mike Nichols 1965 Warner Brothers © 1978 Bob Willoughby

3912_0216 Veronica Lake circa 1940 ** I.V.

3817_0374 "Who's Afraid of Virginia Woolf?" Director Mike Nichols, Richard Burton 1965 Warner Brothers © 1978 Bob Willoughby

3958_0007 "M*A*S*H" Loretta Swit 1976

3893_0129 James Coburn 1966 © 1978 David Sutton

3817_0361 "Who's Afraid of Virginia Woolf?" Director Mike Nichols, assisant director Buck Hall 1965 Warner Brothers © 1978 Bob Willoughby

3817_0360 "Who's Afraid of Virginia Woolf?" Jack Warner, Elizabeth Taylor, Mike Nichols, Ernest Lehman, Richard Sylbert and his girlfriend (backs to camera), and Elizabeth's stand-in at the end-of-film party 1965 Warner Brothers © 1978 Bob Willoughby

3817_0333 "Who's Afraid of Virginia Woolf?" Elizabeth Taylor and Richard Burton on the backlot of Warner Brothers riding bikes 1966 © 1978 Bob Willoughby

3956_1046 Photographed for LIFE in August of 1956, models wearing Claire McCardell creations pose in an alpine valley near the village of Lofer, Austria. The backdrop of church steeples shows the influence of Byzantine architecture © 2010 Mark Shaw

3813_0010 "What's Up, Doc?" Madeline Kahn, Barbra Streisand, Ryan O'Neal 1972 Warner Brothers Photo by Bruce McBroom

3912_0208 Veronica Lake Circa 1940 Photo by E.R. Richee **I.V.

3912_0210 Veronica Lake Circa 1940 Photo by E.R. Richee **I.V.

3956_0922 "Fashion" Models backstage at the Pierre Balmain Couture show / Paris, France 1954 © 2005 Mark Shaw

3678_0086 "Raintree County" 1956 MGM © 1978 Bob Willoughby

3956_0967 "Fashion" Linda Eddy 1978 © 1978 Sid Avery

3756_0040 "Suddenly Last Summer" Elizabeth Taylor 1959 Columbia **I.V.

3784_0125 Faye Dunaway in "The Towering Inferno" 1974 20th Century-Fox ** B.D.M.

3651_0045 "Petulia" Director Richard Lester, Julie Christie, George C. Scott 1967 © 1978 Bob Willoughby

3651_0029 "Petulia" Julie Christie 1968 Warner © 1978 Bob Willoughby

3912_0206 Veronica Lake Circa 1940 Photo by E.R. Richee **I.V.

3678_5023 "Raintree County" Elizabeth Taylor and Montgomery Clift during the filming 1957 © 1978 Bob Willoughby

3708_0105 Director Anthony Mann and assistant director John Sherwood during the making of "The Glenn Miller Story" 1954 Universal Pictures © 1978 Bob Willoughby

3660_0058 "Poltergeist" James Karen, Steven Spielberg, Craig T. Nelson 1982 © 1982 Bruce McBroom

3670_0019 "Queen Christina" Greta Garbo, C. Aubrey Smith, director Rouben Mamoulian 1933 MGM

3670_0020 "Queen Christina" Greta Garbo, director Rouben Mamoulian 1933 MGM ** I.V.

3678_0071 "Raintree County" Montgomery Clift, Elizabeth Taylor 1957 © 1978 Bob Willoughby

3669_0006 "PT 109" Cliff Robertson 1963 Warner Brothers

3838_0110 "Zandy's Bride" Gene Hackman, Liv Ullmann on the Big Sur Location, 1973 © 1978 Bob Willoughby